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The earnings season for U.S. companies is about to enter a crucial phase, with the market particularly focused on five key aspects: whether last quarter's profit growth can surpass the market's low expectations, whether profits can rebound, if earnings for AI giants will slow down, the prospects of a soft landing for the U.

S. economy, and whether the presidential election will impede investment spending.

Analysts predict that the earnings for S&P 500 companies in Q3 will grow by 4.3% compared to the same period last year, marking the lowest increase in four quarters, down from 14% in Q2 and lower than the mid-June forecast of 8.

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