The price of Halloween chocolates has increased by 7.5% compared to last year, prompting manufacturers to promote gummies and licorice instead

2024/10/10

In recent years, those who used to go trick-or-treating during Halloween to collect chocolates might find themselves disappointed this year.

Market research firm Circana indicates that U.S. candy companies have reduced the amount of chocolate available on store shelves this Halloween, opting instead to heavily promote cheaper options like gummies and licorice, such as Mondelez's Sour Patch Kids and Hershey's Twizzlers Ghosts.

Circana notes that while non-chocolate candies are still cheaper than chocolates, their prices have also seen double-digit increases.

Chocolate manufacturers are facing shrinking profits and slowing sales, leading them to pivot towards gummies, licorice, and flavored creams.

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The price of Halloween chocolates has increased by 7.5% compared to last year, prompting manufacturers to promote gummies and licorice instead

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